November 10, 2026 Reading Time: < 1 minute
Reading Time: < 1 min read
How do leading destinations attract visitors, build a recognisable brand and turn global visibility into tourism opportunities?
A new report by Bandaranaike International Diplomatic Training Institute(BIDTI), the education and training arm of Lakshman Kadirgamar Institute of International Relations and Strategic Studies(LKIIRSS), Global Destination Marketing Frameworks: A Comparative Strategic Analysis for Sri Lanka Tourism, examines how Australia, Thailand, the Maldives, Vietnam and India combine PR, digital marketing, media and airline partnerships, and cultural promotion to strengthen their global profiles.
It also draws out strategies and policy considerations that could help Sri Lanka compete more effectively in international tourism.
Read the report to explore the insights.
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A think tank engaging in independent research of Sri Lanka’s international relations and strategic interests, to provide insights and recommendations that advance justice, peace, prosperity, and sustainability.
